According to this a report Friday by Bloomberg News (June 20) Points Such a shopping will help Apple meet the needs of AI technology and experience.

Sources told Bloomberg Adrian PerikaThe company’s compilation and procurement head (M & A) discussed ideas with the chief of service Eddy replica and AI decision makers. Negotiations are in their early stages and the sources cannot offer an added suggestion.

As reported, a purchase would be a purchase allow Apple sew AI-based search engine as facing possible lose Years round With Google, do This company is a standard search on Apple devices.

Confusion search service suggestion Real-time responses to questions use The latest information from the Internet. Company He recently said It works 780 million surveys Every month, with more than 20% increasing digits per month.

Bloomberg sheet erected If Apple does not deal with negotiations purchase Confusion, probably take place After a judgment on Google Antitrest testAs if Apple learned to be adjusted with Google last.

“We No information Any current or future M & Future discussions related to perplexity, “AI starts bloomberg.

Pymnts, contacted Apple for comments, but did not respond yet.

Apple wrote about AI efforts Pynts in the beginning of this month, “Defended the fact that”discreet “approach Amazon, as opposed to opponents like Google and Microsoft adopts large language models and enterprise-scale AI solutions in aggressive and sometimes experimental ways. “

Those companies are rolling AI agents Work program and cloud infrastructure. Apple offers things like Real-time voice mail transcripts, advanced lighting, call examination and Translate, opportunity firmly combined and narrow in their coverage.

Observers can find themselves want mood Apple plays a longer game or just remains behind, this The report has been added.

“In the context of a broader AI economy, apple Risks Strategic Sliding“Pymnts wrote.” Most enterprises occur in a cloud managed by APIs and platforms that allow subtle adjustment, subtle regulation, multimodal entries and Integrate with extensive databases. This space, consumers, darkness and developer, which Apple refuses to enter this cavity, trusts in good intentions – both competitors can offer more adaptable platforms. “